How we did it?
To create a meaningful identity for Scrub Chart, we first immersed ourselves in their world, studying the field of AI driven control systems for hospitals, which is at the heart of their innovation. We analyzed competitors to understand how they present themselves and identified the space where Scrub cHART could stand out. From there, we explored the visual direction, thinking carefully about the colors, mood, and overall experience we wanted the brand, website, and video to deliver. Bright tones felt like the natural choice bringing a sense of calmness, trust, and hope, perfectly aligned with the mission of improving healthcare systems. The end result was a cohesive identity that felt both innovative and approachable. We were thrilled with how it all came together, and so was the client.
